De Lorenzo Fortify Primer

De Lorenzo Fortify Primer – Damage and Colour Protection Hair Equaliser

Repair, Seal, Smooth, and Strengthen

De Lorenzo Fortify Primer is a damage and colour protection hair filler formulated to repair the innermost layers and outer cuticle, visibly transforming fragile hair. Scientifically proven to strengthen hair by 68% after one use, it delivers 9x more moisture and reduces frizz by up to 70% for 72 hours.

The advanced formula fills gaps in the hair structure, promoting smoothness, shine, and fullness while helping to prevent further damage. Infused with a trilamellar bonding system of amino acids, peptides, and hydrolysed proteins, along with chia seed oil and panthenol, it enhances hair’s strength, moisture retention, and elasticity, while reducing breakage by up to 3 times.

Ideal for all hair types, it also provides colour protection, reducing fade and enhancing vibrancy. In-salon, it can be used as a pre-colour treatment to even porosity and ensure improved tone and long-lasting results.

Key Natural Ingredients:

• Chia Seed Oil – Nourishes, shields against UV damage, prevents protein loss, and helps retain colour vibrancy.
• Quinoa – A complete protein that supports hydration, elasticity, and cuticle strength.
• Panthenol (Pro-Vitamin B5) – Deeply hydrates, softens hair, and improves resistance to breakage.

Fragrance Profile:

A delicate floral blend of Japanese cherry blossom, violet leaves, freesia petals, peach blossom, and mandarin, delivering a light, refreshing scent.