Wella Pure Perfection Ammonia-free Permanent Hair Colour

Wella Pure Perfection Ammonia-Free Permanent Hair Colour – True-To-Tone Colour With Grey Coverage

Vegan Permanent Colour For Pure Results, Dimensional Coverage And Reduced Visible Damage

Wella Pure Perfection Ammonia-Free Permanent Hair Colour is a professional colour range designed for permanent colour services without ammonia, fragrance, mineral oil, silicones, PPD or PTD. The curated 30-shade palette uses a neutral colour direction to deliver pure, true-to-tone results across root touch-ups, full head colour and tailored colour services.

Powered by Supercharged Metal Purifier, the formula helps capture copper and iron during oxidation to support reliable colour development and advanced care for hair integrity. Pure Perfection provides up to 100% grey coverage with a lightweight, dimensional result, while clinical testing shows improved shine, smoothness and nourished-looking hair compared with untreated hair.

Features & Benefits

• Ammonia-Free Permanent Colour: Delivers permanent colour results without ammonia.

• Supercharged Metal Purifier: Captures copper and iron during oxidation to support predictable colour results and hair integrity.

• Up To 100% Grey Coverage: Covers grey hair with a lightweight, dimensional finish.

• 30-Shade Curated Palette: Supports easy professional mixing with pure, true-to-tone colour direction.

• Neutral Base: Helps deliver balanced colour results without excessive warmth or opacity.

• Reduced Visible Damage: Clinically proven to improve signs of hair condition compared with untreated hair.

• Improved Shine And Smoothness: Supports +55% shine and +45% smoothness versus untreated hair.

• Nourished-Looking Finish: Supports a +42% nourished look after colour service.

• Cream-Based Texture: Provides a stable, smooth consistency for root application, blending and precise section work.

• Vegan Formula: Supports clients seeking a professional vegan permanent colour option.

• 0% Standard Formula: Free from ammonia, fragrance, mineral oil, silicones, PPD and PTD.

• Welloxon Perfect Compatibility: Mixes with existing Welloxon Perfect developers, so no dedicated developer is required.

Enhance Service Results

• Wella Welloxon Perfect: Required developer partner for Pure Perfection colour services.

• Wella Ultimate Color Shampoo: Use after colour services to cleanse while supporting colour care.

• Wella Ultimate Color Color Sealer: Use after rinsing to support colour stabilisation and faster post-colour service completion.

• Wella Ultimate Color Conditioner: Recommend for home care to help maintain colour vibrancy and hair condition.

Wella Pure Perfection Ammonia-Free Permanent Hair Colour supports professional colour services where pure tone direction, dimensional grey coverage and ammonia-free formulation matter. It suits colourists working with clients who want permanent colour performance with a vegan, fragrance-free and ammonia-free option.