12Reasons Purple Shampoo

12Reasons Purple Shampoo – Toning Cleanser for Blonde, Grey or Highlighted Hair

Neutralises unwanted yellow tones while cleansing and hydrating

12Reasons Purple Shampoo is a colour-correcting cleanser formulated to maintain brightness in blonde, grey or lightened hair. Enriched with violet pigments, it helps counteract brassiness and yellow tones while gently cleansing without drying out the hair.

Ideal for in-salon toning maintenance or take-home use, this shampoo is most effective when paired with 12Reasons Purple Conditioner to maintain colour clarity and softness.

Features & Benefits:

• Violet pigment infusion: Helps neutralise brassiness in lightened hair
• Gentle cleansing base: Maintains moisture while removing build-up
• Supports colour longevity: Assists in preserving cool tones between salon visits
• Sulphate- and paraben-free: Safe for regular use on coloured hair
• Vegan and cruelty-free: Suitable for ethically conscious professional use

Use with 12Reasons Purple Conditioner for a complete toning and hydrating routine tailored to blonde, grey or highlighted hair.