12Reasons

12Reasons is an Australian-formulated haircare brand created to address common hair concerns including dryness, damage, frizz and colour maintenance. Each product combines targeted actives like argan oil, marula oil and keratin to treat specific hair needs, without sulphates or parabens. All formulas are vegan, cruelty-free and safe for use on colour-treated or chemically processed hair.

The range includes complete care systems- shampoos, conditioners, masks and leave-in serums, as well as a focused selection of styling products such as curl creams, volumising powders and finishing sprays. Core lines include Argan Oil, Marula Oil, Keratin and Purple, each designed to work in professional salon services or as take-home retail support.

12Reasons offers reliable, ingredient-led haircare that delivers visible results, whether used behind the basin or beyond the salon.