Manic Panic Amplified Long-Lasting Semi-Permanent Hair Colour

Manic Panic Amplified Long-Lasting Semi-Permanent Hair Colour – Yellow-Neutralising Platinum Toner

Achieve a clean, icy-white finish while deeply conditioning pre-lightened blonde hair.

Manic Panic Amplified Semi-Permanent Hair Colour in Virgin Snow is a professional-grade, violet-tinted toner formulated to eliminate warm yellow tones on pre-lightened hair. Engineered with the high-performance Amplified formula, this direct dye provides up to 30% longer-lasting results than the classic range, maintaining cool platinum tones for four to six weeks. It is specifically designed for level 9 or 10 blonde bases, making it an excellent choice for achieving icy results or creating a neutral, cool-toned canvas before applying vibrant fashion shades.

The gentle, ready-to-use cream base requires no developer or mixing, simplifying salon workflows. Formulated as a deep conditioning mask, it infuses moisture back into chemically processed hair during the toning process, restoring softness and shine without causing further structural damage.

Features & Benefits

• Violet-tinted toning – Neutralises brassy yellow undertones to create a cool, frosty platinum finish.
• Amplified formula – Delivers up to 30% longer-lasting results than classic direct dyes, maintaining tone for four to six weeks.
• Conditioning cream base – Acts as a deep conditioning treatment during application, restoring moisture and softness to lightened hair.
• No developer required – Ready-to-use direct dye formula requires no mixing, saving backbar preparation time.
• Gentle composition – Free from ammonia, peroxide, and PPD, reducing the risk of irritation and hair damage on fragile, lightened bases.
• Vegan and cruelty-free – Formulated with 100% vegan ingredients and never tested on animals, meeting ethical salon standards.

This professional-grade direct toner provides salon businesses with a reliable, damage-free solution for achieving clean platinum blondes and preparing hair for vibrant fashion shades. Its long-lasting performance and conditioning benefits make it an essential backbar staple for corrective and creative colour services.