Manic Panic

Founded in New York City in 1977 by sisters Tish and Snooky Bellomo, Manic Panic is one of the original names in vivid and alternative hair colour. Born from the punk scene of the late 1970s, the brand has built a worldwide following for bold colour, individuality and creative self-expression.

Manic Panic is best known for its highly pigmented semi-permanent hair colours, with shades ranging from bright pinks, reds and purples to blues, greens, pastels and more. Its direct-dye formulas are designed to make creative colouring accessible while giving hairdressers and colourists plenty of freedom to customise, mix and create individual results.

The brand has remained closely connected to its punk and alternative roots while continuing to develop products for creative hair colour, lightening, colour maintenance and professional use.

Manic Panic is also known for its long-standing commitment to vegan and cruelty-free beauty, with its hair colour formulas developed without ammonia and PPD.

With decades of colour history behind it, Manic Panic remains a recognised choice for vivid colour, creative salon work and clients who want something outside traditional hair colour.