Wella Color Touch

Wella Color Touch – Demi-Permanent Colour For Glossing, Toning And Grey Blending

Ammonia-free professional colour for tonal refresh, shine enhancement and soft grey blending.

Wella Color Touch is a professional demi-permanent hair colour range for salon glossing, toning, colour refresh, grey blending and low-commitment colour services. The 60ml cream colour works with Wella Color Touch Emulsion to create multi-dimensional colour results with a soft regrowth line and gradual fade over up to 28 washes.

The upgraded formula is vegan, ammonia-free, silicone-free and mineral oil-free. Built-in Metal Purifier supports true-to-tone vibrancy across different hair conditions, helping colourists achieve more predictable results on healthy, porous or previously coloured hair.

Features & Benefits

• Demi-Permanent Colour – Refreshes tone, enhances natural colour or softens regrowth without a permanent colour commitment.

• Ammonia-Free Formula – Supports gentle colour services for clients who want shine, tone and colour movement with no ammonia.

• Vegan Formulation – Contains no animal-derived ingredients and suits salons that prefer vegan colour options.

• Built-In Metal Purifier – Supports true-to-tone vibrancy across different hair conditions.

• Silicone-Free And Mineral Oil-Free – Delivers a caring cream formula without silicones or mineral oils.

• Gradual Fade – Fades softly over up to 28 washes to minimise visible regrowth lines.

• Grey Blending – Blends grey hair softly, with up to 70% grey coverage achievable through Color Touch Plus services.

• Colour Refreshing – Revives faded permanent colour through the mid-lengths and ends.

• Glossing And Toning – Adds tonal refinement and shine after lightening, highlighting or colour correction services.

• Koleston Perfect Compatibility – Mirrors many Koleston Perfect shade directions for coordinated permanent and demi-permanent colour services.

Mixing & Application Guide

Standard Color Touch Services

• Mixing Ratio – 1 part Color Touch + 2 parts Color Touch Emulsion.

• Example Formula – 30g Color Touch + 60g Color Touch Emulsion.

• 1.9% / 6 Vol Emulsion – Suitable for toning, colour balancing, pastel glossing, refreshing lengths and soft colour results.

• 4% / 13 Vol Emulsion – Suitable for deeper vibrancy, stronger tonal deposit and enhanced grey blending.

• Development Time Without Heat – 20 minutes.

• Development Time With Heat – 15 minutes.

• After Perming Or Straightening – Develop for 15 minutes without heat, or 10 minutes with heat.

Color Touch Plus Grey Blending

Color Touch Plus supports stronger grey blending services and provides up to 70% grey coverage when mixed with the correct Color Touch Plus Emulsion and applied according to Wella technical directions. Color Touch Plus is low-ammonia and should not be described as ammonia-free.

Application

Apply the mixed colour evenly using a tint bowl and brush or applicator bottle. Application may vary by service type, hair condition and colour goal.

For colour refresh services, apply through the mid-lengths and ends as required during the final stage of development. For toning and glossing services, apply to pre-shampooed, towel-dried hair. For grey blending services, follow the Color Touch Plus application method recommended by Wella.

After development, emulsify with warm water, rinse thoroughly, then shampoo and condition with a suitable post-colour care range.

Available Shade Families

• Pure Naturals – Balanced natural shades for soft tonal results and grey blending formulas.

• Rich Naturals – Natural tonal shades for refined warmth, coolness or neutral direction.

• Deep Browns – Brunette shades for deeper, richer colour results.

• Vibrant Reds – Red and copper shades for expressive demi-permanent colour services.

• Special Mix – Concentrated tones for intensifying shades, correcting tone or creating custom formulas.

• Cool And Tonal Shades – Ash, pearl, cendre and violet-based shades for neutralising warmth and refining blonde or brunette results.

Wella Color Touch gives professional colourists a flexible demi-permanent system for tonal refresh, glossing, grey blending and creative colour services. It works as a low-commitment salon colour option for clients who want shine, tonal change and a softer regrowth result.